Album EPK | Press Release
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As Featured On:
https://on.soundcloud.com/3I8rzCWipBulAzAPfO
“JHOOTHI” steers AYSH’s Hindi R&B lane into vibrant, funk-laden territory: a smooth, punchy low-end, retro arcade-style synths, and a hypnotic syncopated bounce carry a confident top-line about the absurdity of getting ghosted. The vocal delivery is sharp and rhythmically precise, flirting between Alt-R&B swagger and playful accusation, while the refrain captures the specific frustration of fake promises with infectious energy. It’s an unapologetic, “dance-the-pain-away” anthem equal parts provocation and fun that sits comfortably next to global grooves like Khalid’s “Talk” while retaining a distinct Desi-Pop heart akin to King or Talwiinder. Built for long drives, coffee dates gone wrong, and carefree dancefloors, “JHOOTHI” is AYSH calling out the bluff without losing the groove and inviting the scene to catch the vibe instead of feelings.
https://on.soundcloud.com/m94pNRiEKs8PTyEOU7
AYSH is a Hindi R&B-Pop singer-songwriter and producer from Bengaluru whose work blends western groove craft with Hindi lyricism and soulful storytelling. Framed as a “hustle-teller,” AYSH writes from ambition, longing, playful confidence, and self-reflection—songs that look you in the eye and still make you move.
Since his debut single, “Play” in December 2020, AYSH has grown his network and musical reach through key collaborations. His 2022 release, Alfaaz, with Anirban, marked the start of numerous partnerships.
He has since worked with artists like Saroj Kashyap and Ankita Barwad and collaborated with musicians from across India, including Flameboi (known for 170cm with Paal Dabba), Kishore Thulasiraman (Talha Anjum collaborator), Ritwik Bhattacharya (Prateek Kuhad’s band director), Akash Shravan (Big Dawgs - Hanumankind), Sanjeevi Easwar and Derek from Derek & the Cats with his most recent collaboration with Samr8. He is collaborating on his upcoming projects with Shiv Paul, Kaizen and Shyam.